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"What you say in advertising is more important than how you say it."
Author:
David Ogilvy
Category:
Advertising
"The consumer isn't a moron. She is your wife."
Author:
David Ogilvy
Category:
Business
"A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service."
Author:
David Ogilvy
Category:
Teams and Teamwork
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