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"If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work."
Author:     Jay Levinson Category:     Advertising

"You can get assent to almost any proposition so long as you are not going to do anything about it."
Author:     John Jay Chapman Category:     Agreement

"Those who cannot remember the past will spend a lot of time looking for their cars in mall parking lots."
Author:     Jay Trachman Category:     Memory

"Though a good motive cannot sanction a bad action, a bad motive will always vitiate a good action. In common and trivial matters we may act without motives, but in momentous ones the most careful deliberation is wisdom."
Author:     W. M. L. Jay Category:     Motivation

"The reason for the slow progress of the world seems to lie in a single fact. Every man is born under the yoke, and grows up beneath the oppressions of his age. He can only get a vision of the unselfish forces in the world by appealing to them, and every appeal is a call to arms. If he fights he must fight, not one man, but a conspiracy. He is always at war with a civilization. On his side is proverbial philosophy, a galaxy of invisible saints and sages, and the half-developed consciousness and professions of everybody. Against him is the world, and every selfish passion in his own heart."
Author:     John Jay Chapman Category:     Progress

"The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions."
Author:     Anthony Jay Category:     Questions

"We claim that any man who is honest, fair, tolerant, kind, charitable, and well-behaved is a success. No matter what his station in life."
Author:     Jay House Category:     Success

"There are lots of people who cannot think seriously without injuring their minds."
Author:     John Jay Chapman Category:     Thoughts and Thinking

"Man must get his thoughts, words and actions out of this vast moral jungle. We are not predators. We are, hopefully, more than instinctive killers and selfish brutes. Why take such a dim view of our potentialities and capabilities?"
Author:     H.Jay Dinsah Category:     Thoughts and Thinking

"People get so in the habit of worry that if you save them from drowning and put them on a bank to dry in the sun with hot chocolate and muffins they wonder whether they are catching cold."
Author:     John Jay Chapman Category:     Worry



  


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